> For the complete documentation index, see [llms.txt](https://coda-payments.gitbook.io/coda-public-technical-documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://coda-payments.gitbook.io/coda-public-technical-documentation/codashop-and-distribution/personalized-sales.md).

# Personalized Sales

Out-of-app personalization on dedicated web stores and third-party distribution channels offers partners a powerful way to enhance user engagement and drive revenue growth. With Coda’s comprehensive suite of tools, partners can deliver a uniquely tailored shopping experience using the [**UserSync API**](/coda-public-technical-documentation/codashop-and-distribution/integration-guides/usersync-api-request.md). This API synchronizes in-app user activity, purchase history, and identity details so that personalized offers, discounts, and exclusive SKUs can be showcased on webstores.

### <mark style="color:purple;">**Key Benefits and Use Cases of Personalized Sales**</mark>

#### <mark style="color:purple;">**1. Display In-App Nicknames**</mark>

* **Objective:** Boost conversions by displaying users' familiar in-app names or nicknames.
* **Benefit:** Enhances trust and personalization, making the experience feel more engaging and recognizable.

#### <mark style="color:purple;">**2. Rule-based SKU Discount eligibility based on purchase history and in-app activity**</mark>&#x20;

* **Objective:** Configure rules to display specific SKU discounts based on user's purchase history and in-game activity (e.g., New user or First-time buyer).
* **Benefit:** Targeted discounting strategy to boost new user acquistion

#### <mark style="color:purple;">**3. Dynamic Surprise SKUs**</mark>

* **Objective:** Fetch and display exclusive SKUs in real-time based on user engagement, re-engagement needs, or flash promotions.
* **Benefit:** Creates excitement and urgency by offering dynamically generated SKUs personalized to the user.

#### <mark style="color:purple;">**4. Additional Use Cases**</mark>

* **Re-Engagement Promotions:** Trigger special offers for users who have been inactive or have not made a purchase in a while.
* **VIP & High-Spender (Whale):** Identify high-value or repeat customers and showcase exclusive SKUs or discounts encouraging continued spending and increased retention.
* **Event-Based Personalization:** Use metadata, such as the user's birthdate, to offer exclusive bonuses or discounts during special occasions
* **Complementary SKUs suggestions**: Recommend SKUs that complement a user's existing in-app inventory, enhancing their experience and increasing conversion rates

## <mark style="color:purple;">How Personalized Sales Works?</mark>

The [**UserSync API**](/coda-public-technical-documentation/codashop-and-distribution/integration-guides/usersync-api-request.md) is triggered when a user logs into the Codashop/Store or enters their game/user ID. It enables two primary personalization approaches:

1. **Pre-Defined Segments:**
   * Partners configure special Product SKUs on the Coda Portal based on predefined user segments (e.g., first-time buyers, high spenders, level-based offers).
   * Coda shows the relevant Product SKUs based on the segment information provided by the partner during the purchase flow.
2. **Dynamic Personalized SKUs:**
   * Partners send real-time product SKUs based on in-game activity, allowing for a dynamic, out-of-app personalization experience.
   * The Shop displays tailored SKUs upon user login, without requiring partners to maintain SKU configurations separately on Coda Portal.