> For the complete documentation index, see [llms.txt](https://coda-payments.gitbook.io/coda-public-technical-documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://coda-payments.gitbook.io/coda-public-technical-documentation/coda-webstore/personalized-sales-on-web-store.md).

# Personalized Sales on Web Store

Make Every Offer Count with Personalized Sales

Tailor your web store to every user– make how they play, when they buy, and what they value count.

With Personalized Sales on Coda-powered web stores, you can sync in-app behavior and player identity to deliver targeted SKUs, smart discounts, and surprise offers automatically. Whether you're re-engaging lapsed users or rewarding VIPs, every visit becomes more relevant, more engaging, and more likely to convert.

Talk to our team about activating Personalized Sales →

<figure><img src="https://611292228-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fl56STCN5yoV1K1MhVEvU%2Fuploads%2F9pYreJe7sBsxy9a9X5B7%2FFrame%201176%20(1).png?alt=media&amp;token=ab40548b-758a-4720-ad0f-00d7efac2db8" alt=""><figcaption></figcaption></figure>

## Boost Performance with Personalized Sales &#x20;

**Why Use Personalized Sales?**\
\
Tailored experiences convert better. With the UserSync API, you can link in-app activity, purchase history, and user identity directly to your web store. The result? Offers that matter—and performance that shows it.&#x20;

Use it to:

* **Display in-app nicknames →** Build trust by greeting users with their in-game username, level, class, avatar, and more&#x20;
* **Offer rule-based SKUs and discounts →**&#x20;
  * Trigger offers based on purchase history in-game, level in-game, achievements in-game, etc.&#x20;
  * **Launch surprise SKUs →** Deliver flash deals or exclusive items based on real-time logic
  * **Re-engage, retain, reward →** Target dormant users, high spenders, or birthday bonuses
  * **Recommend complementary SKUs →** Suggest upgrades or add-ons based on current inventory

### How Personalized Sales Works

**Two flexible approaches, same powerful result:**

The [**UserSync API**](/coda-public-technical-documentation/codashop-and-distribution/integration-guides/usersync-api-request.md) is triggered when a user logs into the web store or enters their game/user ID. It enables two primary personalization approaches:<br>

1. **Pre-Defined Segments:**\
   Set up special SKUs in the Coda Portal based on user categories like new buyers, VIPs, or level-based achievements.\
   → When a user logs in or enters their ID, Coda calls UserSync API, where the publisher will return relevant information, ultimately resulting in the player only seeing what’s relevant to them.<br>
2. **Dynamic Personalized SKUs:**\
   Send real-time SKU logic from your backend using the [UserSync API](/coda-public-technical-documentation/codashop-and-distribution/integration-guides/usersync-api-request.md) after Coda passes the relevant player ID information.\
   → Your store adapts on the fly, displaying tailored offers instantly, no need to pre-load products in the Coda Portal.